Street Attack Helps Businesses Bridge Japanese/American Culture Gap

Boston (PRWEB) November 5, 2008 -- Street Attack, http://www.streetattack.com, a full-service marketing agency specializing in alternative and digital strategy, tactics and creative, today announced an increased involvement among clients that are looking to bridge the Japanese/American culture gap. With more than a decade of business experience with Japanese culture and progressive marketing know-how, Street Attack is a key resource for U.S. brands and businesses that want to reach desired audiences in Japanese markets, as well as for Japanese companies that wish to extend their brands to U.S. markets.

"We've seen Japanese culture start to enter the American market in waves over the years. What we are starting to see now, however, is this trend start to move to the mainstream - both in awareness and appeal," said Terry Lozoff, President of Street Attack. "Our alternative and digital marketing strategies along with our Japanese resources, partners and expertise can provide both Japanese brands as well as global brands that see potential with Japanese consumers, the opportunity to extend their reach and appeal to a new level."

One recent example of Street Attack's work with Japanese brands is helping Japan-based mail order giant Felissimo promote its Japan C initiative, http://www.japan-c.com, through digital PR, social media tactics and partnerships. The initiative focuses on an 11-week New York City-based exhibition and website of all things Japanese, highlighting over 70 diverse Japanese vendors and spanning home and fashion accessories to gadgets, food, beauty and pop-culture products.

"We faced a challenge in how we would introduce products from over 70 Japanese companies in a way that they would be experienced and understood by the American market," said Melissa Abe, Japan C/Felissimo Marketing Manager. "We found Street Attack an invaluable resource in helping us form partnerships and raise awareness for our initiative both online and by driving traffic and tastemakers to our New York exhibition."

Street Attack's focus on alternative and digital strategy and execution in both the U.S. and Japan includes providing market intelligence, tastemaker campaigns, and social media/digital programming and creative for online and consumer/retail brands. The company's Japanese initiatives are led by Bruce L'Orange, who was previously a business owner, translator, and a radio and TV talent in Japan, and brings a wealth of experience interfacing with Japanese companies and culture. Bruce is part of an extensive network of tastemakers and business contacts in Tokyo and throughout the US connected to the Japan cultural movement.

Other recent examples of Street Attack's Japanese-based work include:

•    Launching a Tokyo-based street intelligence program for Propellerhead Software to develop marketing strategies aimed at growing the Propellerheads customer base in Japan. Propellerheads, the producers of Reason, is a globally-recognized premier music software company.

•    Managing and marketing the book launch for Graffiti Japan in Brooklyn, NYC, http://www.graffitijapan.com.

•    Extending a partnership with New York-Tokyo, www.newyork-tokyo.com, to co-produce and market the 2009 New York-Tokyo Music Festival. New York-Tokyo is one of the most influential companies that tracks and promotes Japanese cultural influence in America.

About Street Attack

Street Attack is a full service marketing agency specializing in alternative and digital marketing services including online/social media programs, influencer-based programs, alternative media and experiential activations. Since 2001, Street Attack has been building off the latest trends, technology and media to create integrated campaigns that fuse the offline and online worlds.

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